Hey Jordan! I love your work and my company would love for you to apply to be in our talent pool!


I responded to the recruiter's email and began the application through their website. I glided through the phone interview, portfolio review, and was informed that the third round would include a small design project so I could show my design thinking.

I'm not here to debate the pros and cons of an unpaid design project during an interview process, but I could see the merit in determining how a new recruit solves design problems and segment them within your pool of designers.


"Sure, do whatever you want!"

"Only do what you can get done in the 8 hours, Jordan. We want to see your pace. If you're unsure, you can ask questions, but most likely the answer is going to be, 'Sure, do whatever you want!'"

Since the app and client were fictional, I assumed that they would probably not have answers for questions about branding or strategy—forget any feedback about engineering, implementation, and asset production. Who knows? I didn't ask! They could have had an entire deck of wireframes and the first test was would I ask for them.

I proceeded to "do whatever I want".


Before I create an onboarding experience, I need to define the experience.

First, I establish the themes we are working with within this app. From here, our seller will be called the "Giver" and they possess the "Item". Our buyer is the "Collector" and they are interested in the "Item".

The Collector places a Deposit on the Item they wish to buy, thusly reserving it. After the Item is reserved, they begin an in-app conversation with the Giver about where to meet.

The Deposit ensures that the Collector is serious about purchasing the Item and helps eliminate no-shows. And if that Collector fails to show or backs out, they forfeit 10% of their Deposit. The Giver is given 70% of that forfeited amount for their time. Swapp keeps the remainder because monetization!

And if the Giver doesn't show the goods, the Collector gets their money back. 100%. The Item is removed and the Giver is penalized.

Finally, I want to center Safety. That your information and money would be protected and establishing a standards for the physical and mental well-being of our users.


Taking all this information and putting it into practice.

I'm a firm believer is show versus tell. When a user first opens the application, they will be able to view all Items available in the marketplace. If a user selects any Item or option within the interface, they will be prompted to log in or create an account.

Instead of a list or carousel of safety benefits, the user is onboarded with clear explanations as we ask them for their personal information as they create their account.

Don't miss an Item (or payment) by setting up your method of Depositing right away.

Instead of picking an avatar or uploading an out-dated photo, users will take selfies. This allows users to better identify one another in-person.

I also determined to eliminate the sharing of social media accounts in this initial launch. Would this build trust or would it open opportunities for harassment? I could see arguments for both and if this was my client, I would recommend we take more time conducting user research after launch.

Once a user's account is approved, they have the option of uploading an Item to the marketplace. To help prevent fraud, we would encourage users to take photos within the app to prove you have the item in your possession. 

And of course, AI would identify the item and suggest key words to improve the user's Item being found through search. Users are informed of why and how information will be used or helpful for them throughout the app.


I failed the interview.

The designer reviewing my presentation acknowledged that I had interesting ideas and my icons were nice, but because I integrated the benefits into the registration instead of creating a more traditional carousel or tutorial onboarding experience. I did not follow directions. The elimination of the social accounts was not appreciated. And I'll admit it, I forgot to add the store banner.

He concluded I did not use my eight hours effectively.

And that's okay. I did have fun making Swapp and I showed my strengths as a holistic creative—I'm interested in solving the big problem, not just slapping a tool tip on it. Investing time and energy into how the design works within the ecosystem drives better experiences. I learned a lot about myself and the kinds of projects I want to tackle. I want to partner with people to make experiences smarter, safer, and have a ethical foundation.